Privacy policy

Privacy Policy for Roots of Kin ApS
Last updated: March 27, 2025

This Privacy Policy explains how Roots of Kin ApS (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from www.rootsofkin.co (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" refers to you as the user of the Services, whether you're a customer, website visitor, or another individual whose information we collect as outlined in this Privacy Policy.

Please read this Privacy Policy carefully.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date, and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from various sources, as described below. The information we collect and use varies depending on how you interact with us.

In addition to the specific uses outlined below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with legal obligations, enforce applicable terms of service, and protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we collect about you depend on how you interact with our Site and use our Services. When we use the term "personal information," we refer to information that identifies, relates to, describes, or can be associated with you. The following sections outline the categories and specific types of personal information we collect.

Information We Collect Directly from You

Information that you submit directly to us through our Services may include:

  • Contact details: Your name, address, phone number, and email.
  • Order information: Your name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account information: Your username, password, security questions, and other account security details.
  • Shopping information: The items you view, add to your cart, save to your account (like loyalty points, reviews, referrals, or gift cards), or purchase.
  • Loyalty points/product reviews/referrals/gift cards: Information related to your rewards and interactions with us.
  • Customer support information: The information you choose to include in communications with us, such as when you contact us via email, live chat, or phone.

Certain features of the Services may require you to provide specific information about yourself. You may choose not to provide this information, but doing so may prevent you from using or accessing certain features.

Information We Collect About Your Usage

We may automatically collect certain information about your interaction with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may include device information, browser information, network connection details, IP address, and other information regarding your interaction with the Services.

Information We Obtain from Third Parties

We may also obtain information about you from third parties, such as vendors and service providers who collect information on our behalf, including:

  • Companies that support our Site and Services, such as Shopify.
  • Payment processors who collect payment details (e.g., bank account, credit/debit card information, billing address) to process payments for your orders.
  • Advertising partners and services that track your interactions with our Site to provide targeted advertisements.

Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Please also refer to the section below, "Third Party Websites and Links."

How We Use Your Personal Information

  • Providing Products and Services: We use your personal information to provide the Services and perform our contract with you. This includes processing payments, fulfilling orders, sending notifications related to your account, purchases, returns, exchanges, and managing your account.

  • Marketing and Advertising: We may use your personal information for marketing purposes, such as sending promotional communications via email, text, or postal mail. We may also show you advertisements on our Site or on third-party websites to tailor the experience to your interests. If you are an EEA resident, the legal basis for this processing is our legitimate interest in marketing our products under Art. 6 (1) (f) of the GDPR.

  • Security and Fraud Prevention: We use personal information to detect and prevent fraudulent, illegal, or malicious activities. If you register an account, you are responsible for keeping your account credentials secure.

  • Communicating with You and Service Improvement: We use your personal information to provide customer support, resolve inquiries, and improve the Services we offer. This is in our legitimate interest to maintain a relationship with you and provide effective services (Art. 6 (1) (f) GDPR).

Cookies

We use cookies on our Site to enhance your experience, analyze user behavior, and provide targeted advertising. Most browsers automatically accept cookies, but you can set your browser to reject or delete them. Keep in mind that blocking cookies may impact the functionality of the Services.

For more information about the cookies we use, see Shopify’s Cookie Policy.

How We Disclose Personal Information

We may disclose your personal information to third parties for contract fulfillment, legitimate business purposes, or as required by law. These disclosures may include:

  • Vendors and third parties who perform services on our behalf (e.g., payment processing, shipping, customer support, analytics).
    This includes trusted logistics and fulfillment partners, with whom we share your shipping information (such as name, address, phone number, and email) solely to process and deliver your orders.

  • Business partners for marketing and advertising purposes.

  • Affiliates within our corporate group.

  • In the case of a business transaction such as a merger, bankruptcy, or legal requirements, we may disclose personal information to third parties to comply with legal obligations, enforce terms, and protect our rights.

Third-Party Websites and Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or security of those sites. We encourage you to review their privacy policies and terms.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children. If you believe your child has provided us with their personal information, please contact us to request deletion.

Security and Retention of Your Information

While no security measure is completely secure, we take reasonable steps to protect your personal information. We recommend you avoid sending sensitive information through unsecured channels.

We retain personal information for as long as necessary to fulfill our business purposes, comply with legal obligations, resolve disputes, and enforce our contracts.

Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

  • Right to Access: Request access to the personal information we hold about you.
  • Right to Delete: Request that we delete your personal information.
  • Right to Correct: Request corrections to any inaccurate personal information we hold about you.
  • Right to Portability: Request a copy of your personal information and transfer it to a third party.
  • Right to Restrict Processing: Request that we stop or limit the processing of your personal information.
  • Right to Withdraw Consent: If we rely on consent to process your personal information, you may withdraw that consent at any time.

For more details on how to exercise your rights, please contact us.

Managing Communication Preferences

We may send promotional emails. You can opt out of receiving these by following the unsubscribe instructions in our emails. Please note that even if you opt-out of promotional emails, we may still send you non-promotional communications related to your account or order status.

If you have any questions or requests regarding this Privacy Policy, please contact us at hello@rootsofkin.co.